For anyone drawn to unbridled freedom; for those who know independence; who live out loud, outside the lines, and outdoors every chance they get. For every untamed spirit, ariat is for you. Ariat was founded with one simple objective: To provide the most technologically advanced riding boots for the world's top equestrian athletes. Today, Ariat is the leading performance footwear and apparel brand for equestrian athletes around the world. From show jumping to team penning, Ariat boots provide the foundation upon which world-class athletes work, ride, and compete.